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Can Vaping Products Be Sold Online in 2024? A Guide for UK Retailers

26 Oct 2024
Can Vaping Products Be Sold Online in 2024? A Guide for UK Retailers

As we approach 2024, many UK merchants are wondering if vaping items may be offered online yet. This question has become more serious as the number of vape shops and the vaping business in the United Kingdom has grown. With changes in UK legislation and evolving product restrictions, companies must now grasp how to navigate the world of vaping items online.

In this article, we'll look at what UK merchants should know about selling vape products online, the limits that come with it, and how you can guarantee your business fits with the most recent rules.

The Current Landscape for Selling Vape Products in the UK

The vaping industry in the UK has boomed in recent years, with many people switching from cigarette products to electronic cigarettes. However, the legal framework surrounding selling vape products online remains strict, especially after introducing new regulations in 2023.

Can vaping products still be sold online? The simple answer is yes but with significant limitations. Selling vaping items requires businesses to follow many rules designed to safeguard customers, particularly minors. These rules cover how items are advertised, packaged, and sold online.

UK Law and Product Regulations

Tobacco and related products, including electronic cigarettes, are prohibited under the laws of the United Kingdom. Shops selling vape items online must comply with the following regulations.

  • Age verification: The law requires you to ensure that anyone buying vaping products is at least 18 years old. Any online store that offers vape products must apply strict age verification procedures. Failure to check your consumers' ages may result in legal implications, putting your business in danger.
  • Tamper evidence: All vaping goods must be offered in tamper-evident packaging. This ensures that the items have not been changed after manufacture, keeping consumers secure and providing peace of mind when using them.
  •  Refillable tank: In the UK, vape devices with refillable tanks must have an overall capacity of 2mL. This rule seeks to minimise nicotine exposure, which is a prohibited drug, while also guaranteeing consumer safety and conformity with UK laws.

What Vape Sellers Need to Know About Excise Taxes

Another significant topic for vape dealers is how taxes affect their business. Tobacco excise taxes have always been on the list of measures that have been reflected in British legislation for quite some time now. The taxes have been set, but only on nicotine-containing e-liquids. This means that any firm that offers nicotine delivery systems, such as electronic cigarettes, would be able to explain the costs.

Suppliers of vape items in the UK need clarification on whether excise taxes apply to all vaping products or just those with nicotine. This is caused by the fact that excise duty only applies on nicotine-containing e-liquids in the UK. Consequently, you are exempt from collecting excise tax on non-nicotine e-liquids and e-cigarettes sold at your vapour product retailer.

As a retailer, this is a very sensitive area when it comes to the effective management of a vape business. One common mistake that should be avoided is mistaking the amount of tax you are supposed to pay, receiving penalties whenever this is wrong right from the start.

The Importance of Age Verification in Selling Vape Products Online

By far, the most daunting with regard to the sale of vape products online is the issue of age verification. Pumping, selling, or vending vapour products or tobacco products to the underage is unlawful in the UK, and it is your business risk and endangers if you fail to ensure the buyer’s age as it attracts fines, loss of your trading license as well as harming the reputation of your business. In order not to encounter these vices, your online store needs to have good measures in place regarding age verification mechanisms. This could include:

  • It uses third-party verification services that cross-check customer details with national databases.
  • Requiring ID uploads at checkout for new customers, making sure that only adults are purchasing your vape products.
  • Ensuring that delivery drivers verify the age of the person accepting the parcel adds an extra layer of protection and compliance.

Are Vape Products Still Considered High-Risk?

Selling vape items online is often regarded as a high-risk venture. This is largely due to the constantly shifting limitations and continued stigma connected with nicotine delivery methods. Credit card processors that will cooperate with your online store are hard to come by since many of them view vaping businesses as high-risk. This might complicate your payment procedures and even impair corporate operations.

However, as vape goods become more widely accepted as a safer alternative to regular cigarettes, several banking institutions have relaxed these prohibitions. Still, to minimise company delays, look for payment processors that specialise in dealing with vape merchants.

Building Trust in the Vaping Industry

The vaping business has received a lot of criticism, but that doesn't mean there isn't a place for a strong, trustworthy brand. In reality, many vape merchants thrive by emphasising client safety, transparency, and adherence to product standards.


As we approach 2024, one issue that remains is whether vaping goods may be sold online yet. While the answer is affirmative, following the criteria for selling vape items online is critical to your business's long-term success. Building client trust requires more than simply following the regulations; it also requires building a brand that promotes safety and transparency.

Some steps to build trust with your customers include:

  • Making sure all products are in tamper-evident packaging, providing reassurance about product integrity.
  • Providing detailed product descriptions and clear product regulations so customers know exactly what they are buying.
  • Being transparent about excise taxes and what it means for pricing, helping customers understand the breakdown of costs.
  • Offering refillable tank options and ensuring all tanks meet UK standards, giving consumers safe and legal choices.

Building trust in the vaping market takes time, but by being consistent and compliant, you can distinguish your online store from the competition and expand your consumer base.

The Future of Vaping in Great Britain

Moving forward, the vaping industry will expand as more people stop traditional cigarettes. This presents an exceptional potential for shops to enter the market for electronic cigarettes and vape items.

Even as the industry expands, it is vital to remain updated on UK vaping regulations. As we witnessed with tobacco goods, laws are changing fast, so being clean will help you avoid expensive mistakes.

Keeping up with industry developments might help you stay ahead of the competition and keep your vape business on track.

Is it now possible to purchase vaping items online, especially if you're thinking about getting into the vape industry or diversifying your product line? Once again, the answer is yes—but only if you are willing to satisfy the legal duties that come with it.

Conclusion 

To sum it up, can vaping products be sold online yet? Yes, anyone can, but retailing vape products online has distinct obstacles and obligations. To do business legally and ethically, vape vendors face a complexity of rules ranging from age verification to excise taxes and UK law compliance.

Whether you're new to the vaping industry or have been doing it for years, keeping up with the latest rules and regulations is important to your success. Make sure your online business follows all applicable product standards, and you'll be well on your way to success in the fast-developing online vape item market.

Stay ahead of the game, and always keep asking, can vaping products be sold online yet? As the industry evolves, staying informed will help you maintain your edge in the market.

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Terms & Conditions
Please read all these terms and conditions. As we can accept your order and make a legally enforceable agreement without further reference to you, you must read these terms and conditions to make sure that they contain all that you want and nothing that you are not happy with. APPLICATION These Terms and Conditions will apply to the purchase of the goods by you (the Customer or you). We are Vape and Liquid outlet. with email address saintsvapessaintfield@gmail.com These are the terms on which we sell all Goods to you. By ordering any of the Goods, you agree to be bound by these Terms and Conditions. By ordering any of the Services, you agree to be bound by these Terms and Conditions. You can only purchase the Goods from the Website if you are eligible to enter into a contract and are at least 18 years old. INTERPRETATION Consumer means an individual acting for purposes which are wholly or mainly outside his or her trade, business, craft or profession; Contract means the legally-binding agreement between you and us for the supply of the Goods; Delivery Location means the Supplier's premises or other location where the Goods are to be supplied, as set out in the Order; Durable Medium means paper or email, or any other medium that allows information to be addressed personally to the recipient, enables the recipient to store the information in a way accessible for future reference for a period that is long enough for the purposes of the information, and allows the unchanged reproduction of the information stored; Goods means the goods advertised on the Website that we supply to you of the number and description as set out in the Order; Order means the Customer's order for the Goods from the Supplier as submitted following the step by step process set out on the Website; Privacy Policy means the terms which set out how we will deal with confidential and personal information received from you via the Website; Website means our website https://saintsvapes.co.uk on which the Goods are advertised. GOODS The description of the Goods is as set out in the Website, catalogs, brochures or other form of advertisement. Any description is for illustrative purposes only and there may be small discrepancies in the size and color of the Goods supplied. In the case of any Goods made to your special requirements, it is your responsibility to ensure that any information or specification you provide is accurate. All Goods which appear on the Website are subject to availability. We can make changes to the Goods which are necessary to comply with any applicable law or safety requirement. We will notify you of these changes. PERSONAL INFORMATION We retain and use all information strictly under the Privacy Policy. We may contact you by using e-mail or other electronic communication methods and by pre-paid post and you expressly agree to this. BASIS OF SALE The description of the Goods in our website does not constitute a contractual offer to sell the Goods. When an Order has been submitted on the Website, we can reject it for any reason, although we will try to tell you the reason without delay. The Order process is set out on the Website. Each step allows you to check and amend any errors before submitting the Order. It is your responsibility to check that you have used the ordering process correctly. A Contract will be formed for the sale of Goods ordered only when you receive an email from us confirming the Order (Order Confirmation). You must ensure that the Order Confirmation is complete and accurate and inform us immediately of any errors. We are not responsible for any inaccuracies in the Order placed by you. By placing an Order you agree to us giving you confirmation of the Contract by means of an email with all information in it (ie the Order Confirmation). You will receive the Order Confirmation within a reasonable time after making the Contract, but in any event not later than the delivery of any Goods supplied under the Contract. Any quotation is valid for a maximum period of 1 day from its date, unless we expressly withdraw it at an earlier time. No variation of the Contract, whether about description of the Goods, Fees or otherwise, can be made after it has been entered into unless the variation is agreed by the Customer and the Supplier in writing. We intend that these Terms and Conditions apply only to a Contract entered into by you as a Consumer. If this is not the case, you must tell us, so that we can provide you with a different contract with terms which are more appropriate for you and which might, in some respects, be better for you, eg by giving you rights as a business. PRICE AND PAYMENT The price of the Goods and any additional delivery or other charges is that set out on the Website at the date of the Order or such other price as we may agree in writing. Prices and charges include VAT at the rate applicable at the time of the Order. You must pay by submitting your credit or debit card details with your Order and we can take payment immediately or otherwise before delivery of the Goods. DELIVERY We will deliver the Goods, to the Delivery Location by the time or within the agreed period or, failing any agreement, without undue delay and, in any event, not more than 30 days after the day on which the Contract is entered into. In any case, regardless of events beyond our control, if we do not deliver the Goods on time, you can (in addition to any other remedies) treat the Contract at an end if: we have refused to deliver the Goods, or if delivery on time is essential taking into account all the relevant circumstances at the time the Contract was made, or you said to us before the Contract was made that delivery on time was essential; or after we have failed to deliver on time, you have specified a later period which is appropriate to the circumstances and we have not delivered within that period. If you treat the Contract at an end, we will (in addition to other remedies) promptly return all payments made under the Contract. If you were entitled to treat the Contract at an end, but do not do so, you are not prevented from cancelling the Order for any Goods or rejecting Goods that have been delivered and, if you do this, we will (in addition to other remedies) without delay return all payments made under the Contract for any such cancelled or rejected Goods. If the Goods have been delivered, you must return them to us or allow us to collect them from you and we will pay the costs of this. If any Goods form a commercial unit (a unit is a commercial unit if division of the unit would materially impair the value of the goods or the character of the unit) you cannot cancel or reject the Order for some of those Goods without also cancelling or rejecting the Order for the rest of them. We do not generally deliver to addresses outside England and Wales, Scotland, Northern Ireland, the Isle of Man and Channels Islands. If, however, we accept an Order for delivery outside that area, you may need to pay import duties or other taxes, as we will not pay them. You agree we may deliver the Goods in installments if we suffer a shortage of stock or other genuine and fair reason, subject to the above provisions and provided you are not liable for extra charges. If you or your nominee fail, through no fault of ours, to take delivery of the Goods at the Delivery Location, we may charge the reasonable costs of storing and redelivering them. The Goods will become your responsibility from the completion of delivery or Customer collection. You must, if reasonably practicable, examine the Goods before accepting them. RISK AND TITLE Risk of damage to, or loss of, any Goods will pass to you when the Goods are delivered to you. You do not own the Goods until we have received payment in full. If full payment is overdue or a step occurs towards your bankruptcy, we can choose, by notice to cancel any delivery and end any right to use the Goods still owned by you, in which case you must return them or allow us to collect them. WITHDRAWAL, RETURNS AND CANCELLATION You can withdraw the Order by telling us before the Contract is made, if you simply wish to change your mind and without giving us a reason, and without incurring any liability. This is a distance contract(as defined below) which has the cancellation rights (Cancellation Rights) set out below. These Cancellation Rights, however, do not apply, to a contract for the following goods (with no others) in the following circumstances: foodstuffs, beverages or other goods intended for current consumption in the household and which are supplied on frequent and regular rounds to your residence or workplace; goods that are made to your specifications or are clearly personalized; goods which are liable to deteriorate or expire rapidly. Also, the Cancellation Rights for a Contract cease to be available in the following circumstances: in the case of any sales contract, if the goods become mixed inseparably (according to their nature) with other items after delivery. Right to cancel Subject as stated in these Terms and Conditions, you can cancel this contract within 14 days without giving any reason. The cancellation period will expire after 14 days from the day on which you acquire, or a third party, other than the carrier indicated by you, acquires physical possession of the last of the Goods. In a contract for the supply of goods over time (ie subscriptions), the right to cancel will be 14 days after the first delivery. To exercise the right to cancel, you must inform us of your decision to cancel this Contract by a clear statement setting out your decision (eg a letter sent by post, fax or email). You can use the attached model cancellation form, but it is not obligatory. In any event, you must be able to show clear evidence of when the cancellation was made, so you may decide to use the model cancellation form. You can also electronically fill in and submit the model cancellation form or any other clear statement of the Customer's decision to cancel the Contract on our website https://saintsvapes.co.uk. If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation in a Durable Medium (eg by email) without delay. To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired. Effects of cancellation in the cancellation period Except as set out below, if you cancel this Contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us). Deduction for Goods supplied We may make a deduction from the reimbursement for loss in value of any Goods supplied, if the loss is the result of unnecessary handling by you (ie handling the Goods beyond what is necessary to establish the nature, characteristics and functioning of the Goods: eg it goes beyond the sort of handling that might be reasonably allowed in a shop). This is because you are liable for that loss and, if that deduction is not made, you must pay us the amount of that loss. Timing of reimbursement If we have not offered to collect the Goods, we will make the reimbursement without undue delay, and not later than: 14 days after the day we receive back from you any Goods supplied, or (if earlier) 14 days after the day you provide evidence that you have sent back the Goods. If we have offered to collect the Goods or if no Goods were supplied, we will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel this Contract. We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the reimbursement. Returning Goods If you have received Goods in connection with the Contract which you have cancelled, you must send back the Goods or hand them over to us at return form will be with the product, _______________ without delay and in any event not later than 14 days from the day on which you communicate to us your cancellation of this Contract. The deadline is met if you send back the Goods before the period of 14 days has expired. You agree that you will have to bear the cost of returning the Goods. For the purposes of these Cancellation Rights, these words have the following meanings: distance contract means a contract concluded between a trader and a consumer under an organised distance sales or service-provision scheme without the simultaneous physical presence of the trader and the consumer, with the exclusive use of one or more means of distance communication up to and including the time at which the contract is concluded; sales contract means a contract under which a trader transfers or agrees to transfer the ownership of goods to a consumer and the consumer pays or agrees to pay the price, including any contract that has both goods and services as its object. CONFORMITY AND GUARANTEE We have a legal duty to supply the Goods in conformity with the Contract, and will not have conformed if it does not meet the following obligation. Upon delivery, the Goods will: be of satisfactory quality; be reasonably fit for any particular purpose for which you buy the Goods which, before the Contract is made, you made known to us (unless you do not actually rely, or it is unreasonable for you to rely, on our skill and judgment) and be fit for any purpose held out by us or set out in the Contract; and conform to their description. It is not a failure to conform if the failure has its origin in your materials. We will immediately, or within a reasonable time, give you the benefit of the free guarantee given by the manufacturer of the Goods. Details of the guarantee, including the name and address of the manufacturer, the duration and territorial scope of the guarantee, are set out in the manufacturer's guarantee provided with the Goods. This guarantee will take effect at the time the Goods are delivered, and will not reduce your legal rights. SUCCESSORS AND OUR SUB-CONTRACTORS Either party can transfer the benefit of this Contract to someone else, and will remain liable to the other for its obligations under the Contract. The Supplier will be liable for the acts of any sub-contractors who it chooses to help perform its duties. CIRCUMSTANCES BEYOND THE CONTROL OF EITHER PARTY In the event of any failure by a party because of something beyond its reasonable control: the party will advise the other party as soon as reasonably practicable; and the party's obligations will be suspended so far as is reasonable, provided that that party will act reasonably, and the party will not be liable for any failure which it could not reasonably avoid, but this will not affect the Customer's above rights relating to delivery and any right to cancel, below. PRIVACY Your privacy is critical to us. We respect your privacy and comply with the General Data Protection Regulation with regard to your personal information. These Terms and Conditions should be read alongside, and are in addition to our policies, including our privacy policy (https://saintsvapes.co.uk/pages/privacy-policy) and cookies policy (https://saintsvapes.co.uk/pages/privacy-policy). For the purposes of these Terms and Conditions: 'Data Protection Laws' means any applicable law relating to the processing of Personal Data, including, but not limited to the Directive 95/46/EC (Data Protection Directive) or the GDPR. 'GDPR' means the General Data Protection Regulation (EU) 2016/679. 'Data Controller', 'Personal Data' and 'Processing' shall have the same meaning as in the GDPR. We are a Data Controller of the Personal Data we Process in providing Goods to you. Where you supply Personal Data to us so we can provide Goods to you, and we Process that Personal Data in the course of providing the Goods to you, we will comply with our obligations imposed by the Data Protection Laws: before or at the time of collecting Personal Data, we will identify the purposes for which information is being collected; we will only Process Personal Data for the purposes identified; we will respect your rights in relation to your Personal Data; and we will implement technical and organisational measures to ensure your Personal Data is secure. For any enquiries or complaints regarding data privacy, you can contact our Data Protection Officer at the following e-mail address: saintsvapessaintfield@gmail.com. EXCLUDING LIABILITY The Supplier does not exclude liability for: (i) any fraudulent act or omission; or (ii) for death or personal injury caused by negligence or breach of the Supplier's other legal obligations. Subject to this, the Supplier is not liable for (i) loss which was not reasonably foreseeable to both parties at the time when the Contract was made, or (ii) loss (eg loss of profit) to the Customer's business, trade, craft or profession which would not be suffered by a Consumer - because the Supplier believes the Customer is not buying the Goods wholly or mainly for its business, trade, craft or profession. GOVERNING LAW, JURISDICTION AND COMPLAINTS The Contract (including any non-contractual matters) is governed by the law of England and Wales. Disputes can be submitted to the jurisdiction of the courts of England and Wales or, where the Customer lives in Scotland or Northern Ireland, in the courts of respectively Scotland or Northern Ireland. We try to avoid any dispute, so we deal with complaints in the following way: Customers should contact us immediately if there is a fault or an incorrect item ,we will aim to find a solution within 5 days .However new items can not be dispatched until faulty /incorrect goods are confirmed returned. We aim to follow these codes of conduct, copies of which you can obtain as follows: Tpd available from https://www.gov.uk/guidance/e-cigarettes-regulations-for-consumer-products TPD available from https://www.gov.uk/guidance/e-cigarettes-regulations-for-consumer-products Attribution These terms and conditions were created using a document from Rocket Lawyer (https://www.rocketlawyer.co.uk). Company Name: Saints Trading Ltd. Registration Number: NI725844 Address: 18 Ashburn Ballynahinch, Co Down, BT24 8DQ Email: saintsvapessaintfield@gmail.com Model cancellation Form I/We[*] hereby give notice that I/We [*] cancel my/our [*] contract of sale of the following goods [*] [for the supply of the following service [*], Ordered on [*]/received on [*]______________________(date received) Name of consumer(s): Address of consumer(s):
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